Truhair Color & Lift Releases Version for Those on the Go

Root touch-up is the healthiest segment of the hair-color market. That’s verified by Chelsea Scott who founded Truhair in 2012 as a way to deliver products to reduce bad hair days. One of the bestsellers in her lineup is Color & Lift, which not only matches hair color, instantly covering gray, but also does double-duty filling in sparse or thinning spots on the scalp. Color & Lift, which launched in 2012, is the number-one-selling hair-color product on HSN and has been since its debut. What separates Color & Lift from myriad competitors, according to Scott, is a powder formula (a blend of vitamin E, mica and other ingredients), which adheres better to hair as well as provides the opportunity to add ingredients such as fibers for volume. “I was dealing with gray roots forever. Gray roots don’t discriminate, you can have them in your twenties or eighties,” said Scott, a longtime veteran of the beauty industry. “I went to a salon supply store but found the options fake. I knew there had to be a better way.” That improved option was the use of powders and a unique brush, she said. To keep the momentum going, Truhair is unveiling a Color & Lift To

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