Salvatore Ferragamo Unveils New Scent for Men

MILAN — Salvatore Ferragamo celebrated men’s casual side by unveiling its latest fragrance during a press presentation in its Milanese headquarters on Friday. The stunning terrace overviewing the city from central Corso Matteotti served as stage to introduce the Uomo Salvatore Ferragamo Casual Life scent. This is the sportier counterpart and a fresher alternative to the Uomo Salvatore Ferragamo fragrance, which debuted last summer and was recently celebrated in New York with a dedicated event. Created by Firmenich noses Alberto Morillas and Aurélien Guichard, Uomo Casual Life has green woody notes. The fresh opening includes lemon and violet leaves, spiced up by cardamom. The core of the juice reprises Uomo’s signature gourmand element of tiramisu, dissecting the recipe to enhance exclusively coffee notes, for an energetic effect. Geranium and Ambrox, the synthetic molecule recalling gray amber, complement the heart of the fragrance, while woody elements as white cedar, cashmere wood and white musk complete the juice providing a sensual feel. The fragrance comes in Uomo’s signature glass bottle, this time reinterpreted with a contemporary touch. Ferragamo’s iconic Venna logo, created in the Thirties by futuristic artist Lucio Venna, is inserted in relief on the sides of the bottle and stands out in silver,

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