Rituals Taps Troian Bellisario for Grand Central Store Opening

With the help of actress Troian Bellisario, Rituals is helping New Yorkers slow down. Opening its 11th New York City Store at Grand Central Terminal Thursday, Rituals is teaming up with Bellisario for its “Slow Down…Relaxation Is One Step Away” campaign to help busy New Yorkers relax. “I like that [Rituals] wants to encourage mindfulness in those who use their products,” said Bellisario, who is best known for her current role as Spencer Hastings on Freeform’s “Pretty Little Liars.” “By reminding us of our own little daily rituals and the power that they hold, Rituals hopes to help people relax a little more in the middle of a hectic day.” For the opening, Bellisario will participate in a meet-and-greet at Rituals’ flagship Flatiron location and join the brand’s chief executive officer Raymond Cloosterman in the ribbon-cutting ceremony. Bellisario will also participate in one of the five yoga sessions the brand is hosting with Pure Yoga. “I feel particularly connected to scents,” Bellisario said on why she wanted to work with Rituals. “The fragrances of Rituals’ products are beautifully crafted to realign your mind, to focus on you and relax you. As someone trying to live life more mindfully, I find their message of slowing down and

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2ptQJEw
via IFTTT