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Wednesday, 3 May 2017

Pharrell Williams’ New Adidas Original Sneakers


Pharrell Williams’ creative relationship with Adidas Originals has produced two new sneakers, dropping May 6. Tennis Hu Icons includes two styles, both with white, flexible Primeknit uppers and one with a green sole and green laces, the other with a yellow sole and yellow laces. The green one looks like an aerodynamic update of the Stan Smith. The yellow one nods to the Forest Hill. The retail price is $130 and the shoes will be available through Adidas retail stores, e-commerce and key wholesale accounts. The line will expand in color ways and new materials throughout the year. The Tennis Hu’s are Williams’ first “signature” sneaker for Adidas Originals. For those who are not fanatical about Adidas Originals-Williams trivia, he’s been collaborating on footwear, apparel and accessories beginning in 2014 when he put his spin on the Stan Smith with the “Solid Pack.” Since then, Adidas and Williams launched more than a dozen collaborative projects, including the Hu collection last year. “Hu” is short for “human” and the collection is centered around the idea of bringing people together and celebrating cultural differences. Hu launched the Williams version of the NMD sneaker and built into a colorful footwear and activewear collection featuring flags, stripes and translations of the

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