LVMH, CSM Discuss New Sustainable Innovation Program

LONDON – LVMH Moët Hennessy Louis Vuitton has teamed with Central Saint Martins on a sustainable fashion innovation program, and the luxury giant admitted the road ahead is a long one. “We have a lot of work to do,” said Toni Belloni, LVMH group managing director, on Thursday evening during a panel discussion at CSM regarding the partnership. “The idea is not to be static. Innovation is the engine of our growth. Sustainability has become a common concern to society in the last 20 years. It’s important to all of us. For students, they want to work for companies that design a better future for the world,” he continued. “Our customers don’t just want a great product or a striking experience, they are starting to be much more interested in what’s behind the brands, the values and behavior,” said the executive. “We are very open to ideas. We are very pragmatic. Together, we can push the envelope of innovation on this subject.” As reported, the initiative is intended to foster sustainable practices in education, research and business protocol. The partners are calling their new alliance “Double Vision: Innovation, Sustainability, Luxury,” and are aiming to build more sustainable methods and approaches by enhancing the curricula at CSM. RELATED STORY:

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