La Prairie Unveils Store Design

PARIS — La Prairie has just unveiled its new retail format at the Galeries Lafayette flagship on Boulevard Haussmann here. The 222-square-foot space, filled with wooden and mineral-based elements, takes a cue from contemporary Swiss architecture. “Our stores really embody our vision of Swiss luxury and high-touch service,” Greg Prodromides, chief marketing officer of Zurich, Switzerland-based La Prairie, told WWD. He added the new design “embodies both modernity and heritage, this sense of precision, refinement and service our country is famous for.” Prodromides called it a “new conceptual design, a new statement for the brand,” which was created by a team of Swiss architects and designers led by La Prairie’s in-house chief architect Stana Pijunovic. The department store corner’s visual merchandising made of natural, noble elements — a mix of raw and refined — was inspired by the Land Art school’s aesthetic and Swiss nature. La Prairie’s new corner.  WAD Here there are sculptures made specifically for the corner meant to signify every one of the brand’s main skin-care lines. (They’re also to accentuate La Prairie’s ongoing link with the art world, which has included a recent partnership with Art Basel.) “We use modern platforms, like the soon-to-come digital and interactive table that allows clients to put any of

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