Filippa K and Mistra Future Fashion Start Two-Year Project to Make Shoppers More Proactive About Circular fashion

Considering the concept of circular fashion was first coined and put to use in Sweden, it’s fitting that the Stockholm-based sportswear label Filippa K has embarked on a two-year research project with Mistra Future Fashion to zero in on sustainability. Leading the “Circular Design Speeds” initiative are Prof. Rebecca Earley and Dr. Kate Goldsworthy of the University of the Arts London. Filippa K, the founder of the company that bears her name, also serves on the board of directors at Mistra Future Fashion, a cross-disciplinary research program that was started in 2011 and is primarily funded by Mistra with a total budget upwards of $112 million. It is hosted by RISE Research Institutes of Sweden in collaboration with 12 research partners and more than 30 industry partners. Designing with a purpose and for longevity are among the principles of circular fashion, which was coincidentally first used by two different Swedish groups around the same time in 2014. Anna Brismar, head and owner of the Swedish consultancy firm Green Strategy, referred to the term in June 2014 during an early planning meeting for a sustainable fashion event in Stockholm. H&M’s sustainability staff used the term internally at its Stockholm headquarters in May 2014,

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