Evoté Skin Care Syncs With the Body’s Circadian Rhythm

Beauty sleep is no myth for Evoté. The new skin-care line, which launches today on Evine, works with the body’s circadian rhythm by focusing on the skin’s melatonin production, specifically at night. Coming from the manufacturing and private-label sector of the beauty industry, cofounders Nik and Irena James came upon research that showed the skin is more receptive to ingredients during the night, which led them to develop a 12-hour biocomplex meant to stimulate the skin’s reparative actions while the user is asleep. “Today’s research revolves around the vast differences in the way the skin functions during the day versus during the night,” said Irena James, cofounder of the brand. “During the day the skin’s barrier is so much more compact and it’s in defense mode, while at night the skin is performing a massive reparative action.” To deliver an effective nighttime skin-care regimen, the duo developed a collection of eight products that helps regulate the body’s melatonin production, which is released more rapidly at night. “The skin is capable of utilizing topically applied melatonin,” James continued. “Our complex, which includes melatonin, is a bio-mimic of what your brain naturally produces so it can work with your skin receptors.” The brand claims that because the skin comes

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