Bella Hadid x Chrome Hearts Makes London Debut at Selfridges

LONDON — Bella Hadid’s popular line for Chrome Hearts is making its U.K. debut with an exclusive introduction at Selfridges. To mark the launch the model joined longtime friend and musician Jesse Jo Stark and her mother Laurie, Chrome Hearts’ co-owner, at the British department store on Oxford Street. “This is such a beautiful space and the [accessories department] is brand new, it’s a new entrance to the store so it’s perfect, not only for my collection, but for Chrome Hearts as a whole. It all comes together,” said Hadid, who has been a frequent Selfridges visitor as of late, having also launched her new Dior mascara campaign in the store two weeks ago. Chrome Hearts has its own shops-in-shop in Selfridges’ new accessories department adjacent to Gucci, Valentino and Balenciaga. It features both the Chrome Hearts x Bella collection, which was created as a collaboration between Jesse Jo and Hadid, and the brand’s core jewelry, handbag and ready-to-wear ranges. For her part, Laurie Stark said that she was drawn to the boldness of a big London launch. “From there, the whole world can follow,” she said, highlighting plans to continue expanding in markets such as L.A. and Tokyo. Each launch will highlight new pieces in

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