At S.M.N., Being a Premium Denim Brand Is Way to Disrupt

Jazmin Kim signs off on everything leaving S.M.N.’s Los Angeles factory. The designer and founder is serious about quality and when she talks about her men’s brand being a premium denim company, she wants people to know it. “S.M.N. Studio is a little studio and we want to manage from A to Z here so that’s the real difference — the quality control and I think that’s the real premium denim instead of producing a big quantity from Mexico,” Kim said. “We’re overseeing everything. As a designer, I see what’s shipping out and then I make sure it’s the same quality from what I developed. Country of origin [where it’s made] makes a huge difference. When everyone’s moving their production to China or Mexico to meet that sweet spot retail price point, we’re not doing that.” S.M.N. (Simple Modern Nonpareil) was founded in 2015, with its first collection launched for fall 2016 and sold exclusively at Ron Herman. The Vernon, Calif.-based company is now sold at a number of specialty retailers including Fred Segal,  Brooklyn Clothing, Blue in Green, Brooklyn Denim Co., Khaki & Black, American Rag and Ron Herman among others. Reorders are giving the brand confidence it’s doing something right in a market

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