Rimmel London Gets Edgy With New Brand Identity Campaign

Rimmel London has always been associated with on-trend and edgy products. Now the company is further evolving its brand identity with a new campaign called Edge Your Look. It represents Rimmel London’s commitment to be in tune with changing consumer interests — especially how they converse about beauty. Edge Your Look encourages women and men to celebrate their uniqueness on social media. The company created a new visual signature, the double L frame, to inspire fans to create pictures using the thumb and index finger of each hand. The LL provides a face-framing effect for social posts. Cara Delevingne for Rimmel London Edge Your Look.  “The look itself is easy to create,” said Coty’s Chandra Coleman, vice president of color cosmetics and mass fragrances, of the company’s first use of a visual symbol. “We’re inviting consumers to join in by taking a picture of them posing with the ‘double L,’ and posting it to social media with the hashtag #edgeyourlook. We want to give consumers the opportunity to join a community of people who celebrate diversity and individuality.” When clicking the hashtag, consumers will be able to experience inspiration via a digital community of men and women that live to edge their looks. There will

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2oPCha3
via IFTTT