Reformation to Begin Offering Factory Tours

Los Angeles contemporary brand Reformation wants to show the public another side of itself. The digital brand on Saturday kicks off tours of its factory, which it will offer once a month to anyone who signs up. “There’s certain ideas and feelings and thoughts that come to mind when [people] think of factories,” said Reformation founder Yael Aflalo. Whether those thoughts or feelings are misconceptions or not, Reformation’s goal would be to peel back the layer and show what is at their facility. That move is in line with more recent efforts in which it began spotlighting on Instagram some of its cutters, sewers, patternmakers and others behind the making of the company’s apparel. “I feel like we have awesome people working in our factories,” Aflalo said. “We wanted to tell their stories. A lot of people don’t realize there’s people behind their clothes. I feel like also Reformation is a certain brand where it’s sexy, sustainable [and] very cool. It’s this whole other layer to what Reformation is that I think is really compelling and is really heartwarming.” The tours will take place at the company’s downtown Los Angeles facility, which it moved into this year and where it counts about 300 factory workers.

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