Rebecca Taylor to Offer Personalized Styling and In-Home Services Online

Rebecca Taylor, which is known for its signature prints and femininity, will launch a customer-based service called Taylor to You by Rebecca Taylor on Wednesday. The service gives online clients an opportunity to engage with the brand in a three-dimensional experience by providing access to a combination of personalized styling and in-home services. Taylor to You by Rebecca Taylor is a styling and private shopping experience that brings a personal touch to the customer. The idea is to bring the traditional styling service that’s offered in stores to the brand’s clients online and adds the convenience of a monthly or seasonal curation of product to try before they buy. The brand’s e-commerce clients will be invited to complete an online questionnaire, which will be used to help their stylists gain insight into their style preferences and clothing needs. Once the customer engages, she will be matched with one of Taylor’s New York City in-store stylists. The stylist will help build a customer profile to better understand the client’s style preferences and curate a personalized box with five to seven items that will be shipped to the client overnight at no charge. The service requires no commitment from clients as it is not subscription-based.

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