OVS Launches Capsule Collection Inspired by Italian Pieces of Art

Italian retailer OVS launched the second edition of its “OVS Arts of Italy” project, which aims to promote and enhance the national artistic heritage. As part of the initiative, a limited-edition capsule collection inspired by Italian decorative arts will be available starting from May 20 in select OVS stores and on the retailer’s e-commerce. The OVS creative team reprised and reinterpreted in the men’s and women’s garments a range of Renaissance and Baroque pieces of art, which are showcased at the Galleria Palatina and Museo degli Argenti of Palazzo Pitti in Florence and at Milan’s Museo Poldi Pezzoli. The men’s line is inspired by the armors of 16th-century knights. Cotton and jersey shirts, T-shirts, bomber jackets and pants feature the same decorative patterns and details, in addition to prints of the helmets, available in shades of gray, black and steel white. The OVS Arts of Italy capsule collection.  Courtesy Photo The romantic women’s range features three-dimensional butterflies applied on T-shirts; shells and corals printed on skirts and gold bomber jackets; 18th-century mosaic-inspired prints featured on dresses embellished with embroideries and macramé details. Items from the OVS Arts of Italy capsule collection.  Courtesy Photo The capsule collection will be promoted through a dedicated advertising campaign, starring an array of Italian prominent

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