Former Miss USA and budding actress Olvia Culpo, who has also branded herself as a social media style star, has signed on as DSW’s first-ever style ambassador. Culpo, who has 1.7 million Instagram followers, will connect her fan base with the shoe retailers 24 million-plus rewards members as she curates monthly collections, the first of which goes live today, for its website and digital platforms. “I love accessible fashion, and I’ll be able to curate my favorite trends and translate those looks to my following and DSW’s following every month,” said Culpo. “I feel that’s an important part of my brand too. I have the privilege of being someone people look to for fashion advice, but I grew up a normal girl and never could have afforded those dream outfits. To be able to work with brands that create on-trend looks is important to me. You don’t have to spend an arm and a leg to get a beatiful outfit.” Of amassing her following, she said, “It’s been a really interesting journey for me. It’s not so much how many people but the fact that they are following me because I’m helpful, that’s the most reawrding part.” Culpo said that communicating about
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