NFL Drafts FIT Students to Revamp Branding

FIT’S FIRST DOWN: In keeping with its reputation for scouting young talent before they turn pro, the National Football League has teamed with Fashion Institute of Technology students in a design contest that could give them the chance to reinvent NFL branding. New York Giants wide receiver Sterling Shepard will sport the winning look at Tuesday night’s event for the NFLxFIT Visual System Design contest and exhibition at The Museum at FIT. In what is a first for the NFL, FIT students across various majors have been brainstorming to reinvent NFL branding, knowing select winning designs will be featured on certain NFL merchandise when the new season gets rolling. Along with the students’ athletic creations, guests will get to check out NFL memorabilia and the Vincent Lombardi trophy. New York Giants and New York Jets fans will find a few of those teams’ players at the event. The more fashion-conscious attendees may gravitate toward stylist June Ambrose. Once the FIT and NFL judges have their final say after reviewing the six student teams’ work, the winning team of students will pocket a $15,000 grand prize. There will also be a second place prize of $10,000 and a People’s Choice award of $5,000.

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