Mytheresa.com Teams With Miu Miu on Capsule, Fashion Film

SHARK TALES: In retailers’ ongoing battle for exclusivity and newness, Mytheresa.com is partnering with Miu Miu to launch an exclusive capsule collection for spring 2017. The line, a colorful concoction of Miu Miu signatures, features ready-to-wear, as well as handbags and footwear, and will land at Mytheresa.com on April 26. Focusing on bright prints and girly embellishments, the capsule captures the playful spirit that is Prada’s sister label’s signature. Among the standouts are the brand’s popular ballet flats and slides updated in pastel-hued shearling, and trousers and shirts done in bright floral or polka dot prints. To introduce the new collection, the Munich-based e-tailer has teamed with Danny Sangra, a Central Saint Martin’s graduate and established director, artist and illustrator, to produce a short film called “Shark.” Miu Miu x Mytheresa.com  Courtesy In line with Miuccia Prada’s flair for drama, the two-minute short features two female protagonists sharing their life experiences in a swimming pool. Dressed in matching brightly colored, embellished sweaters and Sixties-inspired printed skirts, one shares her wish to become a synchronized swimmer, while the other is afraid of water due to a past experience with a shark. They then perform a swimming choreography outside the pool, clad in printed midi-dresses and floral swimming caps.

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