Make Beauty Adds Net-a-porter, to Launch in Middle East

Make Beauty is going international. In its first big international push, the New York-based beauty company is launching with Net-a-porter, as well as Harvey Nichols and Bloomingdale’s in the Middle East later in the year. Make will launch its 30 best-selling products, including its Moonlight Moisturizing Primer ($55) and Universal Stick ($24), with Net-a-porter on April 5. “It’s incredibly brand-positive in terms of their positioning and audience, it’s so in line with who the Make consumer is, and this really allows us to finally reach an international audience,” said Make creative director Ariana Mouyiaris of the Net-a-porter launch. “The pieces they’ve pulled from our collection are a curated selection of our best sellers, so it’s a platform and a testing ground for us to see what is getting traction internationally.” Al Tayer is taking significantly more stockkeeping units into the Middle East later in the year. “They’re taking a selection of about 150 of our stockkeeping units to Harvey Nichols and Bloomingdale’s in the Middle East, which is launching in June,” said William Smolen, Make’s business director. “We spent the past couple of years focused on building our own direct to consumer business, and we’ve seen significant growth, and we now own that relationship with our Millennial

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