Louis Vuitton to Stage Cruise at I.M. Pei’s Miho Museum

TUNNEL VISION: Maintaining its recent tradition of spectacular show locations with a powerful architectural bent, Louis Vuitton will set its cruise 2018 presentation on May 14 at the Miho Museum, set amid lush vegetation in the Shiga mountains near the Japanese city of Kyoto. The museum was designed by I.M. Pei and features a huge tunnel leading to a structure with a steel-and-glass roof and a floor and walls made of a warm beige-colored limestone from France – the same materials the architect used to create the pyramid and reception hall at the Louvre museum in Paris, which was the setting for creative director Nicolas Ghesquière’s fall collection for the brand. The designer tweeted a teaser photo of the site on Thursday afternoon showing the tunnel and a glimpse of the museum. “We’ve always made architecture a very integral part of our story,” said Michael Burke, chairman and chief executive officer of Louis Vuitton. “When I launched cruise when I came here, it had to be exotic, it had to be places that you knew of but that you never went to,” he added. “Japan is a destination that everybody thinks they know, but they all know Tokyo.” Louis Vuitton said that it has maintained strong

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2o7t7WW
via IFTTT