Influence Peddler: Glamglow Names Nick Bateman Brand Ambassador

Glamglow made an unusual choice when selecting an influencer as its first brand ambassador. Nick Bateman, a male influencer, model and actor who boasts 6.3 million followers on Instagram, is the new face of The Estee Lauder Cos. Inc.-owned company. The partnership launched this week with a campaign for Glamglow’s Volcasmic Matte Glow Moisturizer and Supermud Clearing Treatment that both came out earlier this year. Bateman is just the latest male Instagram star to front a skin-care brand. Lab Series, Proactiv and Axe have recently inked deals with male influencers, but Glamglow has a clear point of differentiation: it’s a predominantly female-driven brand. Glamglow has always featured men in its imagery, cofounder Glenn Dellimore said, but it’s the first time a male will be front and center. An Instagram post from Nick Bateman.  “He doesn’t use makeup, he’s not a beauty influencer. He’s not in the beauty space or well-known in beauty, but he has extreme talents when it comes to martial arts and acting. And he’s classy,” said Dellimore. Bateman also has a very engaged fan base. A single Instagram post on his account teasing the Glamglow photo shoot garnered nearly 1.1 million views. But it wasn’t just hiring an influencer to appear in marketing material

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