Guthy-Renker Makes Equity Investment in Dermaflash Device

Dermaflash is about to take its at-home dermaplaning device to a new level. The company announced an equity investment by Guthy-Renker Ventures, the parent of infomercial producer Guthy-Renker. No financial details were disclosed. In conjunction with the financial backing, Guthy-Renker, which is known for numerous beauty breakthroughs, will launch an infomercial to showcase Dermaflash and related products. Guthy-Renker will create and manage the direct-response distribution channel for Dermflash, which is already sold in high-end retail outlets and online merchants including Neiman Marcus, Nordstrom, Sephora, Ulta Beauty, dermstore.com and Macys. Dermflash has also been offered on QVC. “We are impressed by Dara’s [Dermaflash founder Dara Levy] instincts in building this business and see significant, global growth potential in the years to come,” said Bill Guthy, founding principal and co-chairman of Guthy-Renker Ventures. Guthy-Renker chief executive officer Rick Odum added, “Dermaflash is an excellent addition to our portfolio, launching a new category for Guthy-Renker LLC that complements all of our skin-care brands.” Dermaflash, which debuted last year, was the brainchild of Levy who discovered the dermaplaning exfoliation process as a solution to her troubled skin. She opened her own med spa featuring her signature dermaplaning service she called Dermaflash. In five years she sold more than

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