FHH Seeks to Define Fine Watchmaking in White Paper

When it comes to fine watches, it shouldn’t be any surprise that some of the most recognized brands come to mind, but which segment list did they make? The Fondation de la Haute Horlogerie has completed a White Paper that seeks to define fine watchmaking. The organization divided the brands into four lists: Historic Maisons; Luxury Brands; Contemporary Brands, and Artisan-Creators. FHH considered more than 100 brands and received information from 64 brands. The brands were divided into groups, although actual rankings within each segment were not disclosed. The current lists helps to create the baseline for its next study, now expected every two to three years. It also means that certain watch brands not listed in the current evaluation — Baume & Mercier, Franck Muller and Tudor, among others — could make the next study while some of those now on the lists could drop off. Brands that chose not to participate weren’t evaluated, and therefore didn’t make the baseline listings. For the historic watch houses, 26 brands are on the list. They include Audemars Piguet; Breitling; Bulgari; Cartier; Chopard; Girard Perregaux; Harry Winston; Jaeger-LeCoultre; Omega; Patek Philippe; Piaget; Rolex; Tag Heuer; Vacheron Constantin, and Van Cleef & Arpels. Four brands are on the

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