Emporio Armani to Show in London in September

LONDON CALLING: Emporio Armani will hold its women’s spring 2018 show in London on Sept. 17, during the city’s fashion week, WWD has learned. The event will coincide with the unveiling of  the newly renovated Emporio Armani Bond Street store. “London — dynamic, energetic and cosmopolitan — represents global culture, so it’s the perfect setting for my Emporio Armani collection,” said Giorgio Armani. “After my ‘One Night Only’ event in 2006, I’m thrilled to be returning to London to unveil the new concept at the Bond Street store, bearing witness to the brand’s strong bond with the British people.” In a similar move, the designer last year decided to exceptionally hold his Emporio Armani spring 2017 fashion show in Paris as the restyling of the brand’s boutique and its Caffé on Boulevard Saint-Germain-des-Prés provided the opportunity  to rethink the location and timing of the show. In 2006, Armani exited the Milan Fashion Week calendar to show the Emporio spring 2007 collection in London for the first time as part of what the designer called a “unique fashion music event.” It was held to mark the launch of the Emporio Armani Product Red line, with a portion of gross profits of the collection channeled in support of the

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