Drybar Unveils Detox Whipped Product at Coachella

Like legions of other beauty brands, Drybar is leveraging the celeb and influencer fest known as Coachella. The blow-dry bar chain and product line will launch its Detox Whipped Dry Shampoo Foam today at the music festival via targeted in-room placement and styling services like braids and blowouts to the guests of Levi’s hosted weekend at the Sparrows lodge in Palm Springs (that includes Virgil Abloh, Solange Knowles, Emily Ratajkowski, Julie Sariñana, Poppy Delevingne and more). The brand is also partnering with Urban Decay and Amuse Society at their private pool party events throughout the weekend. The mousse-like formula is the evolution of the brand’s popular Detox dry shampoo. It utilizes volcanic ash, plant proteins and vitamin B5 and comes in two sizes — 4.5 oz for $24 and 1.8 oz for $13 — and will debut next week in all Drybar locations. The products, launched in 2012, have developed a cult following outside of the salon, having launched in Ulta Beauty last year. “We are all so giddy over the launch of Whipped,” said Drybar founder Alli Webb. “I can’t wait for woman to experience it.” Drybar is in the midst of a global expansion, having just launched in Sephora Paris and

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