Craig Green Bulks Up Collection, Designs for the Big Screen

LONDON — Craig Green, the London men’s designer known for his finely tailored workwear, loose layering and the sort of dramatic, floor-sweeping silhouettes that Genghis Khan might have favored, is bulking up his main line with the addition of pared-down core pieces meant for everyday. The designer admits that his showstopping looks, which have included tapestry-like fabrics, karate outfit silhouettes and swooshing strap and fringe details, aren’t necessarily for everyday — or every retailer. So he’s reworked about 15 bestsellers and key pieces from his archive, and is offering them as supplements to his main line, giving retailers a bigger opportunity to buy more fully each season. “No one wants to wear a statement look every day,” said the good-natured Green, who’s dressed for a walk-through of the collection in his everyday uniform of a boxy workwear jacket with patch pockets and dark trousers. He admitted his look has pretty much stayed the same since his days at Central Saint Martins, when he favored a “delivery-man jacket that was boxy and short — like the way I’m built.” Green said he took past pieces, stripped them down and put them back together in a “uniform, wardrobed way, the way we dress every day, and with [my] recognizable silhouette.” The garments

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2oB3OJl
via IFTTT