Christophe Robin Opens Pop-up Boutique in TriBeCa

RAISING HIS FLAG: Christophe Robin, who set foot in America a year-and-a-half ago, is gaining ground. The renowned Parisian hair colorist — and founder of the namesake Rue Bachaumont salon and product line — is announcing his line’s further expansion into the U.S. with the opening of a pop-up boutique at 42 Hudson Street in TriBeCa. The 1,900-square-foot space, which opened yesterday, contains all of Robin’s 29 stockkeeping units available for purchase, as well as two shampoo and three blow-dry stations for shoppers to try the products. Attendants from Robin’s Paris salon — which houses a similar testing space — are on hand to shampoo hair, answer questions and give styling assistance to customers. Outfitted in Robin’s signature eclectic style, including Madeline Weinrib textiles, a Zuber floral panel, Baccarat crystal, a Tony Duquette wall-hanging and malachite accents — the boutique is modeled after the salon in Paris. Christophe Robin  Don Stahl “We had huge growth last year — we see that people here are really fond of these natural, efficient products,” said Geraldine Hieronimus, chief executive officer and partner. “But we never had the opportunity to show the personality of the brand.” An assortment of products, including the top-selling purifying scrub with sea salt, launched at Sephora in the U.S. in late 2015,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2oF5p1b
via IFTTT