Brooke Jaffe Joins Fitz as Fashion Director

Brooke Jaffe has joined home service concept Fitz as senior vice president, fashion director. Fitz is a start-up cofounded by Alexandra Wilkis Wilson aimed at helping women organize their closets. In addition to editing what’s functional, as well as what to resell or donate, the Fitz stylists also make recommendations on how to put items together to create outfits. In order to continue the service and their connection to clients, the stylists — post-visit — make suggestions to clients on what to buy to fill a need in their closets. That’s where Jaffe’s expertise comes in. Jaffe is a 10-year veteran at Bloomingdale’s, where she worked as fashion director and operating vice president before joining Fitz. In her role as fashion director at Bloomingdale’s, Jaffe was responsible for women’s ready-to-wear, setting the trends and selecting merchandise for the specialty retailer nationwide. Before joining Bloomingdale’s, she was accessories editor of InStyle magazine, and had worked in the accessories department at Vogue magazine. “Bloomingdale’s is a big part of who I am. I was not looking to [make a change]. The opportunity presented itself and there were several factors, such as the incredible people at Fitz and my dream of learning more about the digital space. This

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