Au. Articles Carries Seasonally Curated Beauty Offerings

Seasonal collections aren’t just a practice of fashion brands. Au. Articles, a New York-based bespoke beauty and lifestyle brand, is breaking its business up into two collections, fall and spring, to tailor to the skin’s needs during each season. “When you think about products, what every consumer buys, it’s always something that claims to work equally all year-round, yet the environment changes,” said Scott Miller, founder of Au. Articles. “The concept [of the brand] is to develop tailored collections with ingredients and a scent that’s relevant for that season.” The brand’s spring collection will be launched April 26 with a fragrance oil, lip balm, cleanser, toner, serum, body crème and candle. The collection follows the January launch of the fall collection, which includes a moisturizer, body cleanser, hand soap, fragrance oil and candle. While the products are tailored for a specific season, both collections will be sold year-round. “It’s a new approach as opposed to not being so strict on this idea that one product can work for you year-round,” he continued. “[The brand] is actually paying attention to the seasons, paying attention to your skin and tailoring your routine to suit it.” Another differentiating point for the brand is its commitment to using 100 percent

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