As Brides Search for Dresses, Retailers Seek Classic Looks, Faster Deliveries

With the average wedding costing $35,329 — an all-time high — brides aren’t scrimping when it comes to finding their pitch-perfect wedding dresses. Last week’s market provided a blizzard of options for shoppers — bows, pearls, pants, off-the-shoulder and more classic American looks among them. While $1,564 is the average going dress rate for brides-to-be, many of the designers were catering toward customers with bigger budgets. Kleinfeld cofounder Mara Urshel noted that her customers typically spend between $3,500 and $5,500. At a time when brides are not just becoming increasingly selective about their wedding day perks — taco bars, gelato stands, fireworks — they are also using razor-sharp precision in choosing a wedding dress. In the increasingly overthought world of wedding planning, brides-to-be can even sign up for 12-week bridal body fitness programs to tone targeted muscle groups based on wedding dress designs. Interestingly, their wedding day spending has gone up even though it is geared for fewer guests, according to The Knot’s Real Weddings survey. Oscar de la Renta bridal spring 2018  Robin Banica SEE THE LOOKS: Bridal Spring 2018 Trend: Pant Lady Digitally savvy brides aren’t just scouting their options online, they also are demanding faster deliveries than the industry’s six-month norm. Urshel

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