Amouage Opens First Store in Milan

MILAN — Luxury fragrance house Amouage opened its first flagship here Thursday. Located in the central Brera district — one of the city’s main hubs for niche fragrances — the 355-square-foot store is the second Italian door of the brand’s, following a unit in Rome. The Milanese boutique showcases the label’s complete range of products, including bath and body categories, home fragrances and travel and leather goods collections, in addition to limited-edition projects. Founded in 1982 by Sayyid Hamad bin Hamoud al bu Said, a member of the Omani royal family, Amouage revamped its heritage and found international recognition also thanks to the appointment of David Crickmore as chief executive officer and Christopher Chong as creative director in 2007. The former contributed to the expansion of the label, including an aggressive retail strategy, while the latter created sophisticated artistic scents that combine Middle Eastern tradition with Western elements. “We couldn’t wait any longer,” said Crickmore regarding the brand’s latest opening. “Milan was waiting for Amouage and Amouage needed Milan’s internationality and authority,” he added, underscoring how such a move “confirms that nowadays luxury is more and more an experience rather than an accessory.” Amouage store in Milan.  Courtesy Photo “We did not just come to Milan without any

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