WWD Exclusive: Pharrell Williams Projects Concert Cool in Chanel Handbag Ads

PARIS — Pharrell Williams has been wearing Chanel necklaces for years — only not the original costume jewelry. “He has them copied in real gemstones,” noted Karl Lagerfeld, Chanel’s couturier since 1983. Does he mind? “Of course not. I’m flattered,” he said with a smile, for he has long called the music impresario part of the Chanel family. Williams has appeared in a short film for Chanel, walked the runway in its most recent Métiers d’Art show at the Ritz Paris and is now the first man to appear in a handbag campaign for the French house. He is depicted in a concert hall toting a crocodile version of the new Gabrielle bag, which the house hopes could rival its classic 2.55 and 11.12 models. Slated to break worldwide on April 3, the ads also features Kristen Stewart, Cara Delevingne and Caroline de Maigret, each exuding a different allure — insouciant, streetwise and quintessentially Parisian, respectively. Unveiling the campaign exclusive to WWD, Lagerfeld said he wished to show that the Gabrielle bag can be worn in “many different circumstances” — and why not by a man? “It’s not very feminine in the sense of being chichi,” he teased. Lagerfeld noted that virtual reality goggles — which inspired the shape

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