Turkey’s Modanisa Site Plans ‘Modest Fashion Week’ in London

ISTANBUL — Turkey’s leading Islamic online fashion sales platform, Modanisa, has geared up to lead Europe’s first Modest Fashion Week with a launch event in London in April. The retailer is aiming to unite and promote religiously conservative designers, who organizers believe have long been overlooked by the contemporary fashion industry. Modanisa has already mobilized more than 300 manufacturers and dozens of designers to contribute to their first modest fashion web site at home and built a label that has reached up to 1 million registered clientele in 57 countries since its was established in 2011. In a niche market that Thomson Reuters claimed is worth around $243 billion globally and is expected to surge to $484 billion by 2019, Modanisa’s founders believe an international fashion week, which they launched in Istanbul last spring, would fill a huge gap worldwide. “We saw the gap in the Turkish market when covered women circled shopping malls for hours, trying to pick things that matched their needs and failing most of the time,” said Kerim Yuce, one of the founders of Modanisa, which receives 4.5 million online visitors a month. “Being the pioneer in our league, we inherently feel responsible to help designers of this culture exchange ideas

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2lwn90x
via IFTTT