True Religion Taps Herizen Guardiola, Tommy Lee for Digital Campaign

TRUE COLORS: Los Angeles denim company True Religion has tapped actress and singer Herizen Guardiola and Mötley Crüe drummer Tommy Lee for its spring 2017 “This is True” digital campaign. The two join country crooner Nikki Lane, who in January was also named a brand ambassador. Lane was shot by photographer Mike Rosenthal (whose wife is Kardashian hair maven Jen Atkin); Guadiola was shot by Jai Odell, and Dani Brubaker shot Tommy Lee. Tommy Lee in True Religion’s “This is True” campaign.  The California-based brand, which has expanded beyond denim into woven shirts, tees, sweats and other casual lifestyle pieces, continues to embrace the music world’s non-conformist philosophy, and the images are meant to capture the individuality of the three singers — rock ‘n’ roll bad boy, a southern rebel and crossover ingénue. It’s a comeback of sorts for Lee, whose son with ex-wife Pamela Anderson, Brandon Thomas Lee, is also making a name for himself in fashion circles. The younger Lee is dating model and Atomics band member Pyper America Smith. True Religion also plays in other arenas; fashion-loving NBA star Russell Westbrook codesigned a collection two years ago. Denim continues to make a gradual comeback after retail doldrums of the past year. While

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