Thakoon, Chou Puts ‘See Now Buy Now’ Operation on Hold

Thakoon and Vivian Chou’s Bright Fame Fashion have shuttered their fashion operation. Bright Fame acquired a controlling interest in Thakoon in 2015 for an undisclosed sum. Bright Fame Fashion’s strategy was to develop a collection of see now buy now fashion, freeing the designer from the traditional fashion calendar. But Thakoon showed only two collections, and now the business is being put on hold, according to a spokeswoman. Thakoon was Bright Fame Fashion’s first acquisition. Vivian Chou is the daughter of Hong Kong mogul Silas Chou, chief executive officer of Novel Holdings, and a former investor in Tommy Hilfiger and Michael Kors. The spokeswoman admitted that the experiment with Thakoon didn’t work out. She said that in the last 10 years, Silas Chou has been building a big investment portfolio, including fashion and tech sectors. The Thakoon brand was one of them. “However we have recognized that the business model is ahead of the current retail environment. Therefore, we are taking a pause and an eventual restructure,” she said, without providing details. Silas Chou said, “I still believe in Thakoon’s tremendous design talent and the brand as well as the strong management team behind this project.” Thakoon Panichgul, added, “it was time for my brand to

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