Tara Jarmon Hands Over Creative Reins to Colombe Campana

PARIS — It’s all change at Tara Jarmon. Seven months after selling a controlling stake in the business to AMS Industries, the brand’s namesake cofounder is handing over the creative reins to Colombe Campana, the house’s new artistic director. A graduate of Studio Berçot, Campana has held design posts at Sonia Rykiel, Capucine Puerari and Claudie Pierlot. She also played a key role in the creation and launch of & Other Stories as manager of the brand’s Paris studio. Canadian-born Jarmon cofounded her Paris-based brand with David Jarmon in 1986, with the former overseeing the design studio and the latter business operations. Inspired by light-hearted-yet-sophisticated Parisian style, the label is positioned in the affordable luxury segment. AMS Industries founder Jean-Paul Bize in a recent interview with WWD said the brand, which boasts a network of more than 700 points of sale, including 52 free-standing boutiques and 80 shop-in-shop locations throughout Europe and Asia, has a strong potential for international growth, especially in the U.S. market. The brand will celebrate the reopening of its Champs-Élysées flagship here on Thursday. “Tara Jarmon is a successful brand even without advertising, so just imagine what could be achieved if we introduced advertising,” said Bize whose family-owned firm has

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