Suntchi’s CEO Paul Fang Talks Potential of CFDA Deal

NEW YORK — The Council of Fashion Designers of America last month forged a five-year partnership with Suntchi Brand & Technology Co. Ltd., a full-service management company with offices in Shanghai, Tokyo and New York. Through the partnership, CFDA’s 500-plus members gain access to the Chinese market and an opportunity to take advantage of Suntchi’s network of business partners in China. Here, Paul Fang, founder and chief executive officer of Suntchi, discusses via an interpreter what type of American brands are most desirable to the Chinese consumer and the potential of the collaboration. WWD: Which U.S. brands would have the most commercial potential in China? Paul Fang: For many years, China has been following what the world wants, but now they’re really into the streetwear brands. In China, the biggest consumer influence is coming from streetwear, and consumer lifestyle. There are a lot of approachable lifestyle brands coming in, without naming specific brands. It’s now slowly influencing China. WWD: Are you offering something that an American designer couldn’t do on his or her own? P.F.: We humbly have to say that you don’t have to come through Suntchi, because that’s not what the collaboration is exclusively for. We want to basically have a platform with the CFDA. There are lot of

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