Sundial Launches Prestige Skin Care Nyakio in Ulta Beauty

Sundial Brands is launching its first prestige skin-care brand, Nyakio, exclusively in 350 Ulta Beauty stores across the U.S. today. The collection will also be available on Ulta.com. Sundial’s SheaMoisture brand has grown at a blistering pace in food, drug and mass doors, clocking 40-plus percent year-to-year sales gains according to IRI. The company hopes to achieve the same level of success with the upscale Nyakio brand, which it acquired in 2015, and has worked collectively with founder Nyakio Kamoche Grieco to reformulate the line she launched in 2013 and bring it to market. Grieco is a first-generation American of Kenyan descent. Based on Grieco’s family recipes, as well as beauty traditions from 13 countries across the globe, Nyakio’s formulas were created to evoke a luxurious, culturally transcendent experience. The 16-stockkeeping-unit line, which draws ingredients including manketti, neroli, maracuja and yangu oils, red ginseng and quinoa from countries including Kenya, China, Brazil, Spain, Egypt, India, Morocco and Peru, is priced from $22 to $49. The range will be merchandised in Ulta Beauty’s prestige skin-care department. Ulta Beauty has its ear tuned to consumer demand and most recently added 25 Korean skin-care brands to its mix. “My beauty journey started when I was a young girl visiting my grandmother

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