Stellar to Launch Foundations for All Skin Tones at Sephora

Monika Deol is intent on expanding the makeup market for medium skin tones. The Canadian television personality is set to launch Stellar, the makeup line she founded, at Sephora in the U.S. and Canada next week. Stellar is aimed at serving women of all skin types, with a special emphasis on those whose tones fall between light and dark. Deol’s hero product is the Stellar Limitless foundation, designed to cover the skin tone spectrum in just 22 shades. For Deol, who is of Indian heritage, the matter is personal. “There aren’t many brands addressing medium skin tones in an informed, authentic way,” Deol said. “We’re still being told, ‘If you buy both these shades and mix them every day you’ll get your color, or mix this shade with that color correcting powder.’” According to Deol, medium skin tones are an underserved consumer group when it comes to makeup. “Medium skin tones are two-thirds of the world’s population — covering East and West Indian [women], Latinas and Hispanic women, Afro and Afro-American light to medium women, Filipinos, Chinese and Middle Eastern women.” A Sephora shopper herself, Deol found through her own observations that prestige brands “did a really good job” of building out shade ranges for light

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