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Sunday, 12 March 2017

Sibling Confirms Closure as London’s Young Labels Come under Pressure


LONDON – As the British label Sibling prepares to wind down operations, an atmosphere of uncertainty is hanging like a dark cloud over the British capital’s young labels. Cozette McCreery, a co-founder of Sibling, confirmed in an interview over the weekend that nine years after its launch, the label is going into voluntary liquidation. McCreery, the label’s co-creative director alongside Sid Bryan, said the decision came after the two saw a number of planned projects fall through unexpectedly. “The question we then asked ourselves – and this was only two or maybe three weeks ago – was: ‘Do we see this as an opportunity to take a step back or do we continue to fight on?’ We approached the BFC, our mentors and licensees, all of whom made encouraging noises for the future and who have been great I’d like to add.” Cozette McCreery and Sid Bryan backstage at Sibling Men’s Fall 2017 show  Kuba dabrowski/WWD She said that she and Bryan took financial advice from people who were less emotionally involved in the brand and were told the most respectful and sensible way forward was to go into voluntary liquidation rather than find themselves at an “unmanageable level of debt or borrowing and out of

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