Shake Up Atop Jessica Alba’s Honest Co., Nick Vlahos Named CEO

The Honest Co. is getting a new set of hands on the wheel as it steers a path toward a more multichannel and consumer products-focused future. The better for you company named Clorox veteran Nick Vlahos chief executive officer Thursday. He takes over from co-founder and serial entrepreneur Brian Lee, who will remain on the board and serve as an adviser to the six-year-old company. “With our strategic shift from e-commerce to an omnichannel brand underway, this is the perfect time to welcome Nick Vlahos as the new ceo of The Honest Company,” said Jessica Alba, founder and chairman. “Nick shares our mission of building a modern brand with ethical standards, trust and transparency at the forefront. The sky’s the limit for what Honest can become and I look forward to working alongside Nick on the next phase of our journey.” The Chicago native will also join Honest’s board and is charged with overseeing the company’s “continuing accelerated growth agenda with an added focus on innovation, retail distribution, digital marketing and global expansion.” Nick Vlahos is taking the reins at Honest Co.  Honest’s sales topped $300 million last year as the company pivoted from an ecommerce-heavy approach to one that looks to integrate clicks and bricks,

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