Savvy Travelers Cleans Up in Beauty Wipe Category

After injecting beauty into an otherwise mundane category, women’s insoles, Margarita Floris is at it again. Floris and longtime friend and business partner Tina Aldatz built Foot Petals into a thriving business they sold in 2011. The duo is now trying to do the same for another category — wipes — with a company called Savvy Travelers. “We felt we had another company in us,” said Floris. “We’ve always been obsessed and intrigued with the concept of wipes.” The idea of beauty wipes emerged after Floris was constantly wiping makeup off her phone. The frequent travelers also were on a quest for airport security-approved beauty items that didn’t require water. These aren’t any typical wipes. Savvy Travelers is more akin to portable designer beauty in a towelette. They tackle everything from removing makeup with a facial cleanser, toner and moisturizer in one called Take Offz, nail polish remover wipes called Lift Offz that are infused with cuticle moisturizer and essential oils, to pH-balanced Bottomz Up, “booty bidet” wipes. “We didn’t invent insoles, but we knew there had to be a cooler way,” said Floris. “We also didn’t invent wipes; we just wanted to make them better.” Wipes as a delivery form of beauty products are

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