Reed Krakoff’s Tiffany Beginning: ‘Quality Fused With a Modern Eye’

Reed Krakoff is getting into the Tiffany & Co. groove. Krakoff — who began his new role as the jeweler’s chief artistic officer on February 1 — had taken a break Wednesday evening to attend a VIP preview of the 2017 Whitney Biennial, for which Tiffany serves as a major sponsor. The designer said he has kept busy in the last six weeks — visiting Tiffany’s various manufacturing hubs, learning the brand’s technical aptitude and devising a creative blueprint for the firm. “I’ve been to Padua to work on sterling, I’ve been to Murano, to Vermont actually, to work with a ceramic and glass company, hand-blown and hand-formed. We are working with Wedgwood on home products, and internally there is an incredible amount of technical ability — it’s just limitless, it’s really a dream,” Krakoff said of learning the ropes. Shedding an early light on his vision for the label, he said: “It’s really breathtaking, the amount of capability, not just creatively but technically. I think it’s unheard of in this country, frankly, a brand that can bring both to the market in a meaningful way. “I don’t think people realize it — we are making real things with a wholehearted, artisanal, hand-wrought quality. In a funny

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