Prada Group Hosts First Conference on Sustainability and Innovation

MILAN — The Prada Group held its first conference on sustainability, called “Shaping a Creative Future,” in partnership with Yale School of Management and Politecnico di Milano School of Management. The two-day event was held at Fondazione Prada on the first day on Monday, and at the brand’s headquarters in Milan, where the show is held, the second day. Focusing on the relation between sustainability and innovation, the conference was made up of conversations, debates and discussions with leading international academic, creative and business figures, moderated by the two universities. The first day saw representatives from leading businesses meet with Yale School of Management and Politecnico di Milano School of Management professors and alumni for discussions on sustainability and innovation. The discussions over the two days hinged on brand heritage and market value; design for sustainability through innovation and tradition; sustainability and value creation, and driving creative excellence. “One of the universal fundamental virtues is creativity,” said Prada chairman Carlo Mazzi. “Positive creativity requires equality and liberty, and we need courage and a strong mind. Where creativity is focused on the good and beauty [there] is also sustainability.” The first speech centered on brand heritage and market value and Yale Professor Ravi Dhar explained how “products are more

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