Phace Bioactive Brings PH-Balanced Beauty to QVC

Phace Bioactive is aiming to be the next buzzed about skin-care brand in beauty. The indie line is a platform for founder Marisa Vara Arredondo’s message — that using pH-balanced products will result in smooth, clear skin, not to mention reducing lines and wrinkles. It has maintained a relatively low profile since launching at Saks Fifth Avenue in early 2015 as part of the Saks Apothecary Initiative. But behind the scenes, Arredondo has been gearing up for her QVC debut this week. Phace Bioactive will bow in a spot QVC’s Friday Night Beauty show March 10, followed by an appearance on its beauty-centric network Beauty iQ. Arredondo declined to talk financials, but industry sources with knowledge of QVC estimate Phace Bioactive does about $2 million annually and could generate $130,000 in sales for both appearances. “It’s really a partnership to grow the brand and take it to the next level,” said Arredondo, who aims to make the Phace Bioactive skin-care system a household name, in a vein similar to what Guthy-Renker’s Proactiv (acquired last year by Nestlé) did for acne. A former Wall Street analyst covering biotechnology, Arredondo launched Phace Bioactive after years of dealing with her own unrelenting acne. A meeting with Merck scientists — who taught

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