Perricone MD to Launch H2 Elemental Energy Line

Dr. Perricone is at it again. After launching his new hydrogen water venture earlier this month, the dermatologist is releasing — via his Perricone MD brand — a corresponding skin-care line using the element as its star ingredient. The Perricone MD H2 Elemental Energy collection is comprised of five products touting the ultra-hydrating, antiaging ingredient. They are set to launch this week on perriconemd.com and will rollout to global retail in April. “Hydrogen has it all,” said Dr. Perricone on a phone call from his office in Connecticut. “Hydrogen is an amazing molecule because it has so many positive aspects.” A key aspect, according to Dr. Perricone, is that hydrogen provides increased energy to cells in the body. Aging cells are prone to decreased energy levels, Dr. Perricone said, and energy is what is needed to repair them. On the skin’s surface, decreased energy levels in cells lead to signs of aging, such as lines and wrinkles. Another thing to note about hydrogen, Perricone added, is that “it has a very intelligent antioxidant effect and it can scoop up very bad free radicals” that skin cells are subjected to, such as those caused by harsh weather and pollution. Perhaps more important than the science behind it,

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