& Other Stories Opens Los Angeles Atelier

H&M-owned retailer & Other Stories, which launched in 2013, is expanding its design reach to Los Angeles with the opening of its third atelier after Stockholm and Paris, on Melrose Avenue in West Hollywood. Los Angeles-based designers Dakota Solt and Caity Knox head up the apparel design, which reflects the West Coast “story” with going-out looks, ath-leisure and bohemian looks, all of which will be available in stores March 30. The & Other Stories Los Angeles atelier.  Rob Latour/WWD/REX/Shutterstock “The plan from the beginning was to have three design ateliers,” said managing director Samuel Fernstrom. “We knew we needed a contrast to Paris and Stockholm and two years ago we decided it would be in Los Angeles.” The studio has been up and running for almost a year, but spring 2017 is the first collection coming to retail. The company has played with Los Angeles design before; last year, Rodarte collaborated on a successful capsule collection timed to the opening at South Coast Plaza. Autumn de Wilde, guest and Kate Mulleavy at the & Other Stories Los Angeles atelier opening.  Rob Latour/WWD/REX/Shutterstock “The idea is for customers to mix all three collections like primary colors to create their own looks,” Fernstrom said. Of the trendy location

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