New Start-up Fitz Wants to Be in Your Closet

New start-up Fitz — by entrepreneur Alexandra Wilkis Wilson — wants to be in your closet. The in-home concept provides for a consultation with two personal stylists who evaluate one’s closet — men’s or women’s — over a three-hour period for $300. The service includes an editing of what’s functional, recommendations on what to resell, donate or tailor, and recommendations on what to buy — with direct links to the specific items — to coordinate with what remains in the newly edited closet. The vetted stylists are from design schools, media publications, fashion houses and retailers. According to Wilkis Wilson, the team now totals 30 and many have been freelancers at Barneys New York, Bergdorf Goodman and J. Crew. Wilkis Wilson cofounded the early-stage concept with J. Michael Cline, a serial entrepreneur who founded 13 firms. She’s known for cofounding flash-sale site Gilt Groupe and as the former chief executive officer of in-home, beauty service app Glamsquad. The cofounder said she learned a lot from her years at Gilt and Glamsquad, whether it’s about consumer shopping behavior online, impulse buying or setting up a working community of freelancers. She added that the shift in mind-set that’s focused on services rather than things is led by Millennials

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