Kneipp Grows Program in Honor of Earth Day

Kneipp, a line of plant-based, natural and mostly vegan bath and body products, isn’t just a fast-growing retailer in the U.S. — the company also hopes to help grow food for communities in need. Beginning Thursday through Earth Day on April 22, Kneipp will partner with Action Against Hunger in a campaign titled “Get Your Floral Crown On.” Action Against Hunger is devoted to saving the lives of malnourished children and families, while also providing sustainable access to safe water. Additionally, the goal is to work on long-term solutions to end hunger. “Their pillars match what our pillars are,” said Scott Proulx, general manager of the 125-year-old Kneipp in regard to how Action Against Hunger was selected as a partner. “It will be a long-term alliance and allow Kneipp to make our brand mission more meaningful in appealing to our consumers who are looking to buy into socially conscious brands.” There are three ways consumers can participate. A portion of proceeds of sales from Kneipp Soft in Seconds Hand Cream will be donated to Action Against Hunger’s efforts to send Seed + Tool Kits to communities in need. Each kit contains one hoe, one water can and two tins of seeds to plant a

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