Former La Prairie Execs Launch Beauty, Wellness Concept

The overlap between food and beauty is only becoming more official. Two former La Prairie executives are launching a new concept — Well Within — that connects the dots between beauty, nutrition and wellness. The business will launch, complete with a seven-product skin-care line, in mid-April. Well Within is the brainchild of cofounders Lynne Florio, formerly global brand president, and Renee Tavoularis, formerly vice president of global e-commerce and digital marketing, at La Prairie. “It’s grounded in skin care — the beauty sector we know best — but [Well Within] is inclusive of nutrition and lifestyle to really embrace a holistic approach to beauty wellness,” Florio said. “The connection between the products you put on your skin and the nutrition and lifestyle choices are really integrated into your skin health and overall well-being.” The company’s April launch will include skin-care line Planted in Beauty, as well as its web site, which features thorough product ingredient breakdowns as well as recipes and wellness coaching options. Industry sources projected the business could do about $1 million in sales in its first 12 months. Product-wise, Florio and Tavoularis formulated Planted in Beauty as a transparent (every ingredient, even the ones in fragrance, is listed on the packaging), cruelty-free, chemical-free, Environmental

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