Early Innovator Reaps Rewards of Hydrogen as New Beauty Secret

HFactor  The fact that hydrogen is the biggest buzz in beauty doesn’t surprise Gail Levy, founder and chief executive officer of HFactor, hydrogen-infused water. She launched HFactor three years ago before the beauty industry became enamored with the element. Levy predicts hydrogen-infused water will be the next big beauty trend, and will even be added to retail beauty departments. After years of fits and starts, consumers are embracing the concept of beauty from within. That’s prompted a flood of supplements and beverages positioned to improve complexions, thicken hair and build nails. With their all-natural positioning, these items are also getting a bounce from Americans’ quest for “better-for-you” products. “Consumers are much more aware these days, and if they see chemical ingredients they can’t pronounce, they suspect the product isn’t good for them. Today’s consumer is going back to natural, simple products, without a list of unknown additives” she said. HFactor has only two ingredients — hydrogen and water. And while all water consists of two hydrogen atoms bound to oxygen, HFactor offers molecular hydrogen gas dissolved into the pure water that Levy said delivers a “powerhouse of benefits.” Recently, hydrogen has become the darling of the beauty business with recent launches such as Perricone MD’s skin-care

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